New lead
A lead asks for a quote. It texts them until they call or book.
The web form comes in at 8:12 PM. The text goes out in your business name.
The way customers reach you,
covered by one system
We build AI agents for your calls, texts, chat, social messages and follow-up, set to how you run your business, and we run them for you.
Book a call
Texting is usually ready to try within 1 to 3 days.Phone answering starts once your voice line is set up.
One inbox, every channelsampleSyntherly
Channels
Calls · Texts · Web chat · Social messages
TodayFromChannelOutcome
Today
Furnace won't startCall · Mesa 85204Incoming
Quote follow-upText · Dana R.Replied
Do you service Gilbert?Instagram DM · @gilberthomeAnswered
Water heater installWeb chat · Site visitorBooked
Answered wherever they reach you, booked on your calendar.
Calls, texts, web chat, social messages and email run through one system built around how your business works. Jobs land on your calendar, notes are logged and your team gets the handoff.
01 / 06
Example: a caller with a dripping kitchen faucet is answered in the business name and booked for Friday at 2 PM.
Northside Heating & Plumbing · Example
The roles it takes on in your business
Pick the roles you want. Each agent works from your prices, rules and calendar, and writes everything into your notes.
Front desk
Calls answered, your way
It answers right away, or only after your team has had a few rings to pick up. It quotes your prices, handles pushback and books the job. Only a real emergency reaches you.
Scheduling
The job on your calendar, with its notes
It books into your calendar and texts the customer a confirmation, then a reminder before the visit.
Follow-up
Old quotes turn into booked jobs
It texts people who asked for a quote or filled in a form, answers their replies and books a time.
Repeat business
Past customers come back
It asks happy customers for a review and reminds past customers when their next service is due.
It can also report which calls turn into jobs and send your team a written summary of every call.
One customer, start to finish.
Follow Dana through one job at Northside Heating & Plumbing, an example business. See her texts, and the notes you get.
Answered
Answered in your business name.
Right away, or once your team has had a few rings.
On the call
It gets the address and the problem, and quotes from your price list.
It fills in your customer notes while they talk. Only a real emergency is passed to you.
Booked
It books an open time on your calendar.
Your tech gets the notes and shows up knowing the problem.
Confirmed
The customer gets a confirmation text and a reminder before the visit.
No one on your team has to chase it.
After the job
It asks happy customers for a review and reminds them when service is due.
Old quotes get a follow-up too.
Example: Dana's phone beside your notes on her for Northside Heating & Plumbing. Each stage adds one entry to her history.
A voice callers trust, set up your way.
We tune how your agent sounds and listens for your business. Below are the live settings on Ella, our demo agent.
The setting at work
Says the name right · Syntherly · SIN-ther-lee
Your business name, local streets and brands, said the way you say them.
Tone of voice · happy
She sounds warm, curious or reassuring when the moment needs it.
Ella, our demo agentSettings used on this call
LiveHow she sounds
Says the name rightNowSyntherly · SIN-ther-leeYour business name, local streets and brands, said the way you say them.
Tone of voiceNowhappycuriousempatheticexcitedemphasispauseShe sounds warm, curious or reassuring when the moment needs it.
Speaking paceNowMatches the callerSpeeds up or slows down to match how fast the caller talks.
How she listens
Listening soundsNowmm-hm · right · I see
RarelyOften
Says "mm-hm" or "right" while the caller talks, about half the time.Waits for a pauseNowAdapts to each callerWaits longer for slow talkers and keeps pace with quick ones.
Lets callers cut inNow
Harder to interruptEasier to interrupt
She stops when a caller talks over her, but not for every cough.If the line goes quietNowAfter 10 s · up to twiceShe checks the caller is still there.
On the call
Books on your calendarNowFinds a time, books itShe checks open times and books one before the call ends.
See all of Ella's settings 3 more
Natural rise and fallNow
SteadierMore varied
A little more variety from line to line than the standard setting.Passes the call to youNowIntroduces the callerShe tells you who's calling and why before she puts them through.
Words she knowsNowSyntherlyafter-hoursno-showsfollow-up+6Your trade's words, so she hears them right. Set for each business.
Every value here is live on Ella today. We set yours for your business.
Connects to your tools and keeps them working
Your calendar, email, CRM, field service software, payments and accounting, connected when we build your system and looked after while we run it.
- Compatible with Google Calendar™
- ServiceTitan
- QuickBooks
- Works with HubSpot®
- Outlook
- Housecall Pro
- Stripe
- Salesforce
- Calendly
- Jobber
- Square
- Slack
+ We connect the other tools you use
Built on established infrastructure vendors
Every layer runs on a vendor with a published security program.
Each layer of your system runs on a vendor with its own published security program. Ask us for the full list.
Read our privacy policyThe CRM and messaging hub
Keeps every message and lead in one place.
- SOC 2 Type II
- ISO 27001
The AI models
Business-grade AI models from leading providers.
- SOC 2 Type II
- ISO 27001
- ISO 42001 for AI management
The voice infrastructure
Answers your calls, day and night.
- SOC 2 Type II audited
- GDPR compliant
The integration middleware
The automation layer that connects your other tools.
- Security program aligned to SOC 2
Tested before launch
We test every build on your calendar before you are charged.
Calls, texts and messages, covered
Tell us how customers reach you. We'll show you what we'd build for your business and what it costs.