About Syntherly
We build, install and run AI agents for home service businesses.
AI that fits how you run your business
Syntherly builds AI systems for how customers reach a service business, then runs them. Every system starts from how you work: your prices, your calendar, the calls you keep and the ones you hand off.
Why Syntherly
AI that supports the people you have.
We build each system around how you work, install it on the channels your customers use, and run it for you. You approve the plan, the launch and every change, and nothing takes a real call until it has passed our testing.
You approve
- 01The plan, before we build
- 02The launch, before a real call
- 03Every change after launch
The founder
Sam Case
Sam leads Syntherly. Our team plans, tests and runs every system with the AI agents we build, and Sam is accountable for each one from the first call to every month after launch.
He holds an MS in Entrepreneurship and Innovation from Arizona State University's W. P. Carey School of Business, where Syntherly was his capstone business plan. His AI credentials come from Anthropic, in AI fluency and human-agent teams, and from Vanderbilt University, in agentic AI. He's also certified in Google Analytics and Google Ads measurement.
On the record
- First-place pitch prize, ASU W. P. Carey, May 2026
- $5,000
- Approval gates: the plan, the launch, every change after
- 3
- Charged until it passes a test on your calendar
- $0
- Systems built for a franchise brand
- Franchise
Marketing, AI systems and advice, from one company
Start with the one your business needs now. We run it for you, and you stay as involved as you like.
Marketing
More calls from the customers you want
SEO and AI search, paid ads, brand and creative. Syntherly Studios runs it every week and reports your leads.
AI systems
Texts and messages answered, and the job booked on your calendar
AI agents that answer texts and messages, book the job and update your records. Phone answering starts once your voice line is set up. Built around how you work, and run for you.
You're hereAdvisory
A clear plan for AI in your business
A free assessment shows where AI saves your team time. You keep the plan, whether or not you work with us.
Talk to the founder who builds it
Tell us how customers reach your business. We'll show you what we'd build and what it costs, and tell you plainly if it's not a fit.
Or email hello@syntherly.com